1. You have to stand out amongst your peers. The craft beer world is one of the most collaborative, most supportive, most amicable business environments out there—it really is an amazing world in which to live and work. But the fact is, breweries are opening every day across the country, and when it comes down to it, we’re all still in business to keep the lights on, right? To become appealing to the wonderful world of beer bars and craft-centric restaurants out there, you must have a clear, distinct brand (your logo, website, look & feel, and general story behind what you’re doing), so your prospective customers know what they’re buying into, and what they’re representing to their own customers. Ask yourself what makes your brewery, your beer and your brand different from five of your favorite local breweries, and then think about how best you can showcase what makes your brewery different enough from theirs to stick in the minds of your customers in an appealing way (and without seeming boastful or degrading to anyone else, of course). And please, please, leave the inside jokes, the sexist symbolism and the overt shock value out of your message. You're a craft brewer now—it should be fun, but you also gotta act like you belong in the big leagues..
We're looking for a hard-working full-timer who’s ready to get a few callouses on his or her hands and learn what it means to work at a small, family-run brewery. Haw River Farmhouse Ales is currently in need of a delivery driver/line cleaner to drive a company vehicle and deliver kegs (and soon cases of bottles) to accounts in the Triangle, Triad and Charlotte regions of NC each week. Ideally, we’re looking at scheduled deliveries four days per week, although that’s an estimate and may change, depending on all kinds of things. You’ll be responsible for delivery of our beer and line cleaning duties for all accounts. This is currently a 4-day/week job, but may evolve as our account base grows. Aside from being on the road, there’s certainly room for growth within the production facility itself and possible tasting room shifts available as well for extra money..